High-End Residential Furniture Showroom
Salone del Mobile Milano 2024 • Italy • 240 m² Stand Delivery
Ubicación
Italy
Exhibition Fair
Salone del Mobile Milano 2024
Stand Dimension
240 m²
Alcance del trabajo
Bespoke drywalls, Showroom Spotlighting, Custom Carpentry, styling & accessory coordination
El Desafío
Fiera Milano Rho enforces strict safety guidelines. The client demanded seamless, painted drywall partitions (up to 4.5m tall) to represent premium living rooms, which required a high-stability structural frame and flawless paint finish under tight assembly times.
Nuestra Solución
Our engineering team created a reinforced timber-frame support structure. We shipped custom pre-routed MDF wall sections from Istanbul, assembled them quickly on-site, and utilized a specialized drywall team for joint-filling and matte painting. We installed track lighting with high-CRI spots.
El Resultado
The stand felt like a permanent luxury showroom. The high-CRI lighting perfectly highlighted the textures of the fabrics and wood veneers. The booth was fully completed 18 hours before the show opened.
Project Gallery
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